Part of getting results form your web presence, is ensuring that people visit your website. SiteSource uses a variety of techniques to help optimise your website, and we have included some of the tools we use in our Flash interface.
It is a fine balance between optimising your website for people and search engines... lean too far towards catering simply for one and it will backfire and neither will end up visiting. For example this page, that you are reading now, is necessary because no search engine spider could ever read the information contained in the do it yourself Flash file, yet most humans would prefer to interact in an environment that is multimedia rich.
When you plug into the Net and surf the web, what pages appeal to you and how do you find them? Search engines play a part in over 80% of most commercial transactions in the web. In many cases there are some simple rules and tips to follow to ensure you don't miss out on this traffic. However, if you need a real Interactive Multimedia web design, then you might have to do what we have done here, and re-write it all into a text format as well.
Not every human has the latest monitors, sound equipment of computing hardware/software to view your website, so when authoring a web page it is always best to keep in front of your mind who your target customer is. If you are reading this then we have defined you as a target customer who doesn't browse the Internet with a frame enabled browser or Macromedia Flash - yet, as you see we haven't totally forgotten about you!
back to Do It Yourself
next look at why & how - FAQ's