Why do my customers want to use the Net?
They want information, entertainment, education, even conversation…more
The Internet is just another communication channel, but it is the only one that has the power to emulate all the other others put together. It can be a newspaper, a television station, a magazine, a game or even a telephone service. So as we move into the future, more people will rely on the Internet as their primary communication infrastructure.
Today customers are using the Internet to make online purchases, book holidays, check out product information before they buy. Often the Net is quicker, easier or provides better information that your sales people or other promotions do. The Net enables your customers to interface when and where they want to.
Why do my suppliers prefer Internet transactions?
Speed, efficiency and cost are three key advantages of business to business online services…more
Of course people will also like to deal with people, but in the long terms automation of many systems is inevitable for cost and efficiency reasons. You might have a supplier that has a call centre for taking orders, often there is a wait, someone on the other end who doesn’t know what they are doing or you can only order at specific times. A website can more efficiently deal with this type of interaction.
Your suppliers can also integrate any online ordering system into fulfilment, again generating a cost saving by reducing human involvement as well as “just in time” supply philosophies. If there is a problem, then with a few mouse clicks, someone can look up all your details and help solve it.
Why is the Internet a good promotion tool?
It’s interactive, uses multimedia and can be personalise to target your customers…more
As a marketing channel, the Internet can be used in much the same way as many different mediums. It can perform the functions of a brochure, with nice glossy pictures and text. It is able to transmit video just like the latest TV adverts do. It can even play your snazzy jingle to visitors of your website.
All this means much bigger impact. Beyond this though it can also be updated almost instantaneously and interact with your customer. Perhaps it can take your customer’s name and details, ask them questions and then respond to their answers uniquely. As more and more Australians get online the promotional power of the Net is becoming truly unleashed.
Why should the Internet be part of my distribution channel?
It adds another place for you customers to purchase your goods/services…more
As a distribution device the Internet can be used to set up a cyber store, where just like a real store customers can browse and make purchase decisions. For some goods or services these can even be delivered online, consider purchasing a computer program online where it can be downloaded directly to your computer, or a help service that involves a direct interface from a website.
Education and other instruction are services that can also be provided over the Net direct to paying customers. Even for businesses that sell something more concrete and physical, all aspects leading up to the final delivery can be handled by the Internet or IT technologies, freeing you to concentrate on other business building strategies.
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